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OK, the twins are here. Now the question is, which charities benefit?

As paparazzi hope to make a small fortune with candid shots of Knox Leon and Vivienne Marcheline Jolie-Pitt, those in the business of trafficking celebrity baby pictures estimate the fraternal twins are worth up to $20 million. The sum not only beats out older sis Shiloh's $4.1 million paycheck (which went to Namibian hospitals), but it's more than double what J.Lo's lucrative pair, Emme and Max, earned. Either way, the final bid will make Forbes' April 2008 slideshow on Most Expensive Celebrity Baby Photos woefully obsolete.

The cutthroat bids over famous baby pictures really kicked off in 2002, but not all parents sell their offspring's mugs for money, charity-destined or otherwise. Britney Spears supposedly didn't want her ex to get a cut of any of Jayden James proceeds. Tom Cruise and Katie Holmes went for a P.R. image cleanse with a 22-page Vanity Fair spread. The magazine not only didn't have to pay for the Annie Leibovitz shots, but its website got swamped and the monthly pulled in 4,000 new subscribers. Nicole Kidman and husband Keith Urban may one-up her ex and distribute photos for free, no editorial comment necessary. (The couple may try the charity route again, although their last attempt to get photo agencies to donate money by providing their wedding pics for free apparently didn't work too well.)

As to why magazines are willing to pay more than their entire staffs salaries for a year, the lure of readership isn't the only reason. In a chat with NPR, a Star Magazine editor says magazines don't hope to recoup the cost but do it for the "prestige"—although the real prestige would be getting candid shots of celebrity babes crying at 3 a.m. or spitting up strained peas. Whatever the amount, if history dictates, a lucky French nonprofit could benefit from the Jolie-Pitt twin-sized bounty, as Shiloh's earnings went to African children's charities as well as UNICEF.

If a picture is worth a thousand words, how many baby spreads are worth a mil? Check out this chart, with links whenever possible to the magazine cover. (Note that the payout for Patrick Dempsey's twins on People hasn't been widely reported, but doubtless would make the top 10.) Whatever the final offer, the Jolie-Pitt brood will doubtless lead the baby cash cows—although technically, one Shiloh was worth more than half a J.Lo twin.