Singing the Praises of Apple Ads
by Vera H-C ChanFeb 1, 2008
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Music artists seeking overnight fame, send audition tape to Steve Jobs.
Okay, maybe building an Apple product isn't the most cost-effective way to promote a singer. Then again, Yaël Naïm might politely disagree. The Israeli singer is the latest to sing sweet for the company's newest product. Her buzz has scaled up 550% in the past week.
Those searching for "yael naim wikipedia" will learn that the Paris native's song has made iTune's Top 100 downloaded songs. The tune itself, "New Soul," has hit the top 50,000 in Buzz terms, and more people are still seeking out what that "macbook air commercial song" (+117%) is.
But does it sell the product, or merely add to the cool mystique that Apple has cultivated in its design aesthetic? According to searches, the song is especially popular among females (59%) in the eastern half of the United States. Naim has been the object of broader geographical inquiry, with St. Louis, Washington, D.C., and New York taking an especially close gander.
Compare that to core group researching "macbook air," which has three times the searches than the song: They skew older (13-44 versus song fans 13-29) and have slightly more males (53%). The lightweight laptop geographical Search spread is wider, albeit also concentrated in the eastern half.
Whatever conclusions you can reach from these above tidbits, feel free to share. One thing does seem clear: Singing the praise of Apple isn't just a passing jingle. Steve Jobs might be able to add record exec to his bio soon enough.