The Buzz Log What’s hot on Yahoo! Buzz (and why)...

Our crack team of editors takes a closer look at the hottest trends on Yahoo! Buzz.

  • 10 Things to Consider When Buying Bridal

    by Molly McCall

    Jan 18, 2008

    • No Votes

    He proposed. You accepted. You're so happy. Now, though, you're deep in the muck of planning the wedding, and the big white gown is proving to be an elusive creature. The hunt for the perfect wedding dress transforms some blushing brides into fire-breathing bridezillas. But it doesn't have to be that way.

    Thanks to the huge number of lookups for "wedding dresses" and "bridal gowns" flowing in at this time of year, we have a pretty good idea of the greatest concerns and most fashionable inclinations of searchers seeking nuptial attire online. And we're happy to pass it along to you, noble gown-hunter. Here are the top 10 things we've learned from the season's bridal buzz:

    1. It's fine to be frugal. After general lookups for "wedding dresses" and "wedding gowns," demand for "cheap wedding dresses" is far and away the most popular query.

    2. Vera Wang reigns supreme. Searches for "vera wang wedding dresses" not only outrank every other designer, but they're one of the most popular queries for the big white dress.

    3. Gleaming white is classic, but what about a creamier tone? Buzz for "ivory colored wedding dresses" is surging. Eccentrics could always go for another popular color search—"black wedding dresses." We're not kidding.

    4. Nothing beats saying your vows on the sand. Demand for "hawaiian wedding dresses" and "beach wedding dresses" is huge. Mahalo!

    5. The strapless style may be losing its grip. Interest in "long sleeve wedding dresses" is on the rise.

    6. Many brides are finding inspiration in earlier times. We've logged spikes for "renaissance wedding dresses," "vintage wedding dresses," "old fashioned wedding dresses," "grecian wedding dresses," "gothic wedding dresses," and "18th century wedding gowns."

    7. Couples inclined toward concealment might consider the eyebrow-raising results for "camouflage wedding dresses."

    8. Most popular fabric request: "lace wedding dresses."

    9. The greatest idea for what to do with the dress once you're a happily married lady: "wedding dress quilts."

    10. Finally, the most popular celebrity gown in Search: "britney spears wedding dress." But we don't recommend going down that aisle.

    • No Votes
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