"Who is Soulja Boy? And what the heck is that dance?"—Video for the song "Crank That."

Thanks to Soulja Boy, the hypnotic sound of the steel drum is echoing out of car stereos up and down the block. The young rapper's single "Crank That" is a repetitive chant laced over a steel drum sample. Urging youngsters to lean to the left and crank it back to the right has paid off in Buzz for the 17-year-old rapper.

Lookups on Soulja are up 114% over the past week and he's holding down a spot in our top 300 searches. If you find yourself referring back to the quote at the top of this piece, console yourself with the fact that the rapper pulls down two-thirds of his searches from the under-17 age bracket.

Related searches on "soulja boy crank that lyrics" (+933%), "soulja boy video" (+541%), and "soulja boy dance" (+488%) have cranked into overdrive this week as the single makes its way on to playlists across America. Right now, his buzz is concentrated in the crunk-lovin' Southeast, but we see Soulja beginning to make inroads with teen dancers nationwide.