Britney Spears' transformation from teen idol to drooling bag lady continues. The one-time hottie is back in the Buzz thanks to a incomprehensible interview with the hard-hitting journalists at OK! Magazine. Eager to read about Brit's free-fall from grace, fans pushed "britney spears interview" and "britney spears ok" out of the gutter and into the Search stratosphere.

The former Mrs. Federline is the big loser in this, her latest (as of press time) meltdown. Meanwhile, OK! Magazine, who "strives to bring out the best in stars," appears to be the winner. Searches on the celebrity rag jumped an astounding 316% and landed among our top 400 overall searches. We'd have thought the novelty of seeing Brit embarrass herself would have worn off by now. Shows what we know.