The Summer's Most Frigid Hit
by Erik GuntherJul 3, 2007
The usually-staid History Channel is responsible for this summer's surprise reality hit. The frigid tales of "Ice Road Truckers" debuted three weeks ago and the frigid flipside to summer heat has viewers enraptured. Searches on the show have spiked on three consecutive Sundays and revved up 80% this weekend.
Related queries on "ice road truckers drivers" and "ice road truckers episodes" are also melting the Buzz. The show is one of the few summer diversions that appeals to an older audience—half of all searches come from the 35-54 age bracket.
We're also hooked on the chilly drama, but we won't be booking plane tickets to scenic Yellowknife anytime soon. However, a few curious (or crazy) folks have been inspired by the high-risk, high-reward duty as evidenced by searches on "ice road trucking employment," "ice road trucker jobs," and "ice road trucker pay."