The Buzz Log What’s hot on Yahoo! Buzz (and why)...

Our crack team of editors takes a closer look at the hottest trends on Yahoo! Buzz.

  • Brady's Big Win?

    by Erik Gunther

    Jan 17, 2007

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    Tom Brady leads a charmed life. The talented Patriots QB is gunning for his fourth (!) Super Bowl ring and he hasn't even turned 30. Widely acclaimed as the master of clutch situations on the gridiron, the square-jawed All-Pro also scores with searchers. After leading his squad to a stunning come-from-behind win over the Chargers, queries on Brady spiraled up 83%. Gals gaga over Tom's good looks scurried to the Search box to find "tom brady pictures" (+93%).

    We compared Brady's searches to the three remaining quarterbacks in the NFL playoffs. It isn't even close. In a blowout, Brady pulls in twice as many searches as rival QB Peyton Manning. Manning's skills as a pitchman can't be questioned, but he'll never come close to Brady-level buzz until he brings home some Super Bowl bling. Brady notches four times as many searches as either of the NFC signal callers, even with recent surges in interest in both Drew Brees (+371%) and Rex Grossman (+224%).

    He's faring quite well off the field as well. Waiting for him outside the Patriot locker room on Sunday evening was none other than supermodel and superbabe Gisele Bundchen. Online chatter about the possible pairing led to some bodacious Buzz for Bundchen, as the Brazilian stunner jumped 228% after word of romance began to spread. Searches on "tom brady's girlfriend" and "tom brady's new girlfriend" also spiked as whispers of a new love fueled curious searchers. Will Brady's buzz carry over after this weekend's AFC Championship? Win or lose, he's bound to be buzzin' with Gisele on his arm.

     

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