The Buzz Log What’s hot on Yahoo! Buzz™ (and why)...

Recently we've spotted "prada sneakers," "gucci sneakers," and "custom sneakers" strolling around Search, trying to act natural. Flashy, upscale sneaks may grab some buzz, but online shoppers remain loyal to the classic brands. And the king of them all is, of course, Nike.

Permanently planted in our top 300 movers, the swoosh casts as long a shadow across the Search box as it does across the shoe aisle and athletic field. The behemoth of rubber-soled footwear seems untouchable, producing styles equally sought by men and women and popular with every age group. Its related searches even reveal its reach: "nike air force ones," "nike sox," "nike dunks," and "nike air jordans" all rode high in Buzz this week.

Not that others aren't giving the monster-make a run for its thickly spread advertising funds. Nike still wins the contest, but who knows what will happen down the road. Some day, maybe, online shoppers will refuse to "just do it." In the meantime, here are the top ranked sneaker brands in Search...