Yahoo! Services

Make Y! My Home Page

Account Options

New User? Sign Up Sign In Help

Yahoo! Search

2 Votes

Avatar for anonymous

First Buzzed By: anonymous

Randy Rothenberg: War Against the Web

Submitted: Apr 21, 2008 - Perhaps the scariest term in business today is "behavioral targeting." It also turns out to be one of the best practices around to assure the combination of consumer choice and marketing effectiveness on the Internet. And in that gap lies a dilemma for the marketing and media industries - and, indeed, for all citizens. For if fear overtakes reality, it could dramatically limit the accessibility…

» Full Story on Huffington Post