Derek Beres: Our Daily Meds: Navigating the Polypharmacy
Apr 16, 2008 - In the 1970s, Professor J. Scott Armstrong put forth a conundrum to close to 2,000 business school students and executive trainees. Intrigued by the corporatizing of the pharmaceutical industry, he created a scenario (based on an actual 1969 incident) in which a company has a new drug with a projected $20 million profit. The catch: For each million the company nets, there is one death from side…

