Brand Names: From Mesopotamia to MAC

Brand names, we assume, are a consequence of the Industrial Revolution. As goods started to roll off the factory line in large numbers, manufactures had to find a way to reassure customers that their cookie-cutter products were just as good, if not better, than hand-crafted items.

But a researcher makes the case that branding as a commodity tool has been around long before the Industrial… » Full Story on LiveScience