Yahoo Formally Unveils APT Ad Platform

I'll grok this soon, but is anyone else tired of claims of "revolutionizing" advertising? From AdWeek:

Yahoo! executives are not setting low expectations for the company's forthcoming advertising platform, likening its effect on advertising to the advent of color television and introduction of the DVR.

At a press conference to unveil the newly renamed platform, now called Apt, Yahoo!'s top… » Full Story on John Battelle's Searchblog