Display Boosts Search Performance
I've been saying this for quite sometime, that you cannot be half pregnant when it comes to marketing - if you do search, you must do branding, and vice versa. Here's yet more proof:
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several… » Full Story on John Battelle's Searchblog
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several… » Full Story on John Battelle's Searchblog
