Every Great Business Is An Argument
That's the title of my latest post for Amex's Open Forum Blog. From it:
In my experience starting businesses, and in my study of other businesses that have succeeded wildly (like Apple, Google, or eBay), every great business is founded in a thesis, a statement of what should be true. It’s then the business’s job to go prove that thesis - in essence, the business becomes the argument that… » Full Story on John Battelle's Searchblog
In my experience starting businesses, and in my study of other businesses that have succeeded wildly (like Apple, Google, or eBay), every great business is founded in a thesis, a statement of what should be true. It’s then the business’s job to go prove that thesis - in essence, the business becomes the argument that… » Full Story on John Battelle's Searchblog
