Is Microsoft Cashback the Future of Search?
As promised, I've posted some thoughts on Microsoft's Cashback program over at Thomson's Future of Search site. From the post:
....In essence, Microsoft has taken the affiliate model - where merchants pay channel partners for leads which turn into sales - and turned all of us into potential partners. If it sounds like a crass play to buy your search allegiance, well, it is. But Goto.com was… » Full Story on John Battelle's Searchblog
....In essence, Microsoft has taken the affiliate model - where merchants pay channel partners for leads which turn into sales - and turned all of us into potential partners. If it sounds like a crass play to buy your search allegiance, well, it is. But Goto.com was… » Full Story on John Battelle's Searchblog
