Google Comscore Killer?

I don't know how long ago it was I begged Google to do a version of Comscore that publishers actually could agree with. (Actually, thanks to site search, here's my plea). Anyway, here's a Marketwatch/WSJ story that claims it's on the way:

Google Inc., the dominant player in Internet searches, is planning to unveil a new service that measures Internet usage utilizing data from Web servers, the… » Full Story on John Battelle's Searchblog