Not Everybody. But Passions Do Run High...
Fortune gave this piece a Diggbait title:
Everyone Hates Comscore (I am quoted)
But the truth is more like this: Everyone Wishes They Shared the Same Reality.
The promise of online marketing is not yet delivered upon. Meanwhile, we have an arbiter that often seems disconnected from reality, at least from the point of view of website publishers.
There's alot of work to be done to… » Full Story on John Battelle's Searchblog
Everyone Hates Comscore (I am quoted)
But the truth is more like this: Everyone Wishes They Shared the Same Reality.
The promise of online marketing is not yet delivered upon. Meanwhile, we have an arbiter that often seems disconnected from reality, at least from the point of view of website publishers.
There's alot of work to be done to… » Full Story on John Battelle's Searchblog
