Search The Real World
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Swedish ethnologist Erik Ottoson of Uppsala University studies how people browse at flea markets, wander through malls, window shop, and even dumpster-dive, to understand the psychology of "searching." Specifically, Ottoson focuses on "serendipitous searching," what he defines as "open browsing for anything that awakens the person's interest."
Link » Full Story on John Battelle's Searchblog
Swedish ethnologist Erik Ottoson of Uppsala University studies how people browse at flea markets, wander through malls, window shop, and even dumpster-dive, to understand the psychology of "searching." Specifically, Ottoson focuses on "serendipitous searching," what he defines as "open browsing for anything that awakens the person's interest."
Link » Full Story on John Battelle's Searchblog
