It's Over. Google Wins.

Increasingly, when I talk to folks in the industry, and they ask me my view on search, I say the above. In search, it's over, Google wins. WIth Yahoo flailing, and Microsoft hiding in the weeds, search is slouching toward a natural monopoly. We may as well call it. Sure, there are really interesting startups. But....nothing that interesting.

So now what? Well, the situation is ripe for… » Full Story on John Battelle's Searchblog