Google Goes Rich

...rich media, that is. Third party ad tags are now cool with Google on the AdSense network. That means mo' money. Look at the list of approved third parties:

* Advertiser ad servers: DoubleClick (DFA), Mediaplex

* Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, Unicast

* Research firms: Dynamic Logic, IAG Research, InsightExpress, Factor… » Full Story on John Battelle's Searchblog