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Ambient Awareness

Oh, I've kinda heard of that. Sounds familiar. Think I saw it somewhere, at some point.

From the NYT piece:

This is the paradox of ambient awareness. Each little update — each individual bit of social information — is insignificant on its own, even supremely mundane. But taken together, over time, the little snippets coalesce into a surprisingly sophisticated portrait of your friends’ and… » Full Story on John Battelle's Searchblog
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