Cesspool? Brands? Eric Talks Like a Marketer
Listen to these quotes (from Ad Age):
"Brands are the solution, not the problem.....Brands are how you sort out the cesspool."
"Brand affinity is clearly hard wired....It is so fundamental to human existence that it's not going away. It must have a genetic component."
Interesting. I wonder, does that mean there's an algorithm for brand affinity? Hmmmm. » Full Story on John Battelle's Searchblog
"Brands are the solution, not the problem.....Brands are how you sort out the cesspool."
"Brand affinity is clearly hard wired....It is so fundamental to human existence that it's not going away. It must have a genetic component."
Interesting. I wonder, does that mean there's an algorithm for brand affinity? Hmmmm. » Full Story on John Battelle's Searchblog
