Google. Does. Not Market. Except When It Does.

Over the years I have often pondered the connundrum of Google as a marketing driven company. On the one hand, this company is entirely driven by marketing - hundreds of thousands of businesses, small and large, marketing themselves through the global platform that is Google AdWords and Adsense. Let's not kid ourselves, Google is the most impressive and important development in the history of… » Full Story on John Battelle's Searchblog