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First buzzed by: Kate Morris

Let's Put This Myth To Rest: Social Media and Marketing

My latest rant, up on the Amex Open Forum Blog. From it:

The debate is as old as the web itself – what is the role of marketing in a medium that is so clearly driven by interaction and communication? I have a lot of thoughts about this topic, but a recent Ad Age article roused me to address one of the most irritating myths out there: That somehow social media and marketing don’t mix.

Titled… » Full Story on John Battelle's Searchblog
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Kate Morri…

John has is dead on and it's sad to see such a big company in Marketing talking this nonsense. Maybe that one marketer can't see the benefit, or how they can use social media without becoming intrusive to the user. Either way that is like a small company telling P&G that no one has any right interrupting someone's nightly entertainment. Everything free needs sponsoring, marketing exists in every part of life, don't shoot down the people that have gotten it right in something other than TV and Print.

posted Nov 25, 2008 |
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