Notable...
A few (older) things I wanted to post before heading to CES:
The head of the IAB, Randall Rothenberg, on measurement (I am on the IAB board). In essence, he says we are measuring too many things. I am not sure I agree, but I see his point. At FM, we are measuring a lot of different things, including what we call amplification and engagement. I think these things are really, really important.… » Full Story on John Battelle's Searchblog
The head of the IAB, Randall Rothenberg, on measurement (I am on the IAB board). In essence, he says we are measuring too many things. I am not sure I agree, but I see his point. At FM, we are measuring a lot of different things, including what we call amplification and engagement. I think these things are really, really important.… » Full Story on John Battelle's Searchblog
