Second Day Story on Ad Planner
MediaWeek reports:
After taking several days to digest the news, the digital media world has reached the conclusion that the launch of Google’s new media planning product isn’t likely to bring upheaval to the Web metrics business. And it probably doesn’t represent the feared first step towards total advertising—and ultimately world—domination by the search giant either.....
“They need to… » Full Story on John Battelle's Searchblog
After taking several days to digest the news, the digital media world has reached the conclusion that the launch of Google’s new media planning product isn’t likely to bring upheaval to the Web metrics business. And it probably doesn’t represent the feared first step towards total advertising—and ultimately world—domination by the search giant either.....
“They need to… » Full Story on John Battelle's Searchblog
