Adsense as Distribution Vehicle

Google knows it has distribution. Distribution is the key to the old school method of media success. Think cable: We have a monopoly on getting programming into homes, so you have to go through us! Therefore, we make shitloads of money. Want more examples? OK: Newspapers. And magazines. And movies. And...well, just about every packaged goods media model on earth.

Well, on the web, distribution… » Full Story on John Battelle's Searchblog