When Doesn't It Pay To Pay Attention To Search Quality?

Perhaps when the top result is the best result - and it's a paid link.

Look at the image of my search results above.

I just now wanted to find the NLCS playoff schedule. I like baseball. I follow the National League, (NL) for the most part. Just about every fan of baseball (and there are millions of them) knows that "NLCS" is code for "National League Championship Series.

So I… » Full Story on John Battelle's Searchblog