How Product Placement Works
The FCC is beginning an investigation of product placement on TV and in movies even though advertisers have been integrating their goods in shows like "24" and Ameican Idol for years now. How overt could product placement become?
The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star, to… » Full Story on HowStuffWorks
The latest trend in advertising is to make it, well, less advertorial. The tendency is to move away from in-your-face ads, where the product is the star, to… » Full Story on HowStuffWorks
