Coke pours a lot into China Games
Made Popular: Jul 20, 2008 - China's capital is decked in red: Red billboards hang at bus stops; a red kiosk sits on a popular shopping street; at the Olympic Green, the nexus of next month's Olympics, a sprawling red building is under construction. The promotions --- including a museum two-thirds as large as the World of Coca-Cola, Coke's namesake museum in downtown Atlanta --- are part of a record Olympic marketing blitz…
